Introducing Diace Designs latest team member: Maren Auxier, Content Marketer
We are so excited to add Maren Auxier, a content marketer in Tampa, to our team! Content marketing is a strategy that involves the creation of digital materials, such as blogs, videos or social media posts, designed to spark interest in an industry or product rather than explicitly promote a brand’s products or services. Maren brings six years of sales and marketing experience to our team and has a Bachelor’s degree in writing.
Maren has worked in various industries, and held several marketing roles prior to working with Diace Designs. She has executed digital marketing and public relations campaigns in the following industries: healthcare, renewable energy, professional coaching and promotional products. She stepped into the role of a content marketer when her writing ability met her passion for digital marketing. Maren loves helping brands share their story and messaging with the world.
About Content Marketing
According to the Content Marketing Institute, content marketing can help brands increase sales, save money and build a loyal customer base. Basically, content marketing is the differentiator between whether or not customers see your correspondence as valuable or spammy. We’ve all been on the receiving end of spam, and most of us don’t feel joy when we open a promotional email or receive a robo call. We’re all busy people, and our time is valuable. Content marketing seeks to provide value first, and sell second.
How Does Content Marketing Work?
Content marketing is the art of reaching new potential customers with content that adds value to their lives. The content might be videos distributed through YouTube or blog posts shared on social media, to name a few. Let’s take a look at a company who does this successfully through a company blog.
The mattress retailer Casper’s created a blog, appropriately named Van Winkle’s, providing information about everything sleep-related. The blog is loosely tied to the Casper’s brand, and, more importantly, provides valuable information to those who are seeking more information on anything related to sleep. This allows Casper’s to establish themselves as a thought leader in the field and cast a wider net to reach more potential customers.
Content Marketing and You
Whether you’re just starting out or have an established brand, content marketing can help you reach more people. Before you even get started, however, it’s important to identify your company’s goals and mission statement. This allows you to ensure everything that you promote is in alignment with your goals and overall mission. Once you have clearly identified what’s important to you, take these five steps to get started:
• Demographic research – You need to know your audience inside and out
• Competition research – What are other people already saying? What sets you apart?
• Platform and channel – What makes the most sense to promote your content? Should you write a blog? Create videos? Start with one to build your base.
• Keyword strategy – What questions are people asking that will lead them to you?
• Map it out – Fill a blank calendar with topics and deadlines to map out your content marketing strategy.
Content marketing might seem like a lot of work, but not if you have the right team. If you’re looking for more information on how you can improve your brand’s content marketing strategy, contact us and we’ll be happy to help.
