CM2000

CM2000 has provided electronic monitoring software for home healthcare agencies since 1999. The company first established itself as a key player in the United Kingdom by anticipating the need for real-time monitoring of home healthcare providers.

In 2014, CM2000 took that technology to the U.S. market as Texas was expanding Electronic Visit Verification (EVV) requirements for home healthcare providers – before the federal government established new requirements for the home healthcare industry.

The timing could not have been better.

CM2000 had a unique opportunity to bring its established technology and experience to a rapidly evolving U.S. market. With this opportunity in mind, the company set its sights on Texas as the launchpad.

CM2000 later evolved into CM under HAS Technology Group and is now part of The Access Group, where the technology continues today as Access CM.

The Challenge

What’s at Stake: First to Market Under New Regulations

The timing of CM2000’s entry into the U.S. market primed the company for a windfall of new clients—if they could manage to beat their competitors to market while meeting the new industry regulations and navigating the complexities of an unfamiliar regulatory environment. With so much to manage on the operational side, not to mention the differences in marketing strategies between the U.S. and the UK, CM2000 knew they would need a partner in the States to handle their marketing, outreach, and consumer education.

Thankfully, they found Diace Designs.

The Success

Highlights: 4-Week Turnaround | 21.5% Conversion Rate | Millions in Pipeline | Automated CRM Lead Distribution

As soon as Diace Designs got the call from CM2000, we hit the ground running. In just 4 short weeks, Diace Designs created a comprehensive and wildly successful marketing campaign that filled CM2000’s sales pipeline with millions of dollars in potential sales, including six-figure opportunities.

The campaign’s success can be largely attributed to the quick thinking of the Diace Designs team; rather than using traditional, direct mail marketing tactics that would waste both time and money, Diace Designs built a digital campaign that incorporated email marketing, a high-converting landing page, informational videos, compelling webinars, and automated lead distribution. All lead data from the landing page was backed up, sent directly to CM2000’s CRM, and then assigned to the appropriate pipeline, saving the client precious time when they had not a minute to spare.

The results came fast: 21.5% conversion rate! CM2000 was first to market and a leading choice for home healthcare providers seeking to comply with the new regulations.

In fact, the campaign was so successful that competitors raced to copy it, producing their own webinars and videos strikingly similar to those created by Diace Designs.

Just 3 months after hiring Diace Designs, CM2000 had racked up millions in its sales pipeline. The 4-week campaign had helped turn an international expansion into a record-breaking market entry – we took over Texas, in the best way possible!