Visionary Optics

An established industry leader in the Scleral Lens sector, Visionary Optics has been specializing in unique vision solutions nationwide since 2010, with roots in scleral lens innovation dating back even further. In its early years, the company built a strong core of flagship products and a sizeable customer base. They were successful, but their marketing tools and tactics needed a refresh. Their increasingly savvy customers expected digital simplicity in online ordering, which meant that Visionary Optics needed to modernize not only its digital experience and marketing materials, but also to simplify the complex ordering process behind it – paper orders had to go!

Their plan for the future included multiple product launches, custom product kits for optometrists, a complete brand overhaul, and rolling out a revolutionary new technology.

The Challenge

What’s at Stake: Streamline Online Ordering + Manufacturing Turnaround

Translating technical terminology into captivating marketing material is never easy. Communicating the transformational benefits of a brand-new technology is even harder. Throwing multiple product launches, a brand overhaul, and an outdated ordering process into the mix could have led to disaster for the Visionary Optics team.

Behind the scenes, custom orders relied heavily on handwritten forms. For highly customized scleral lenses built around precise measurements, Visionary Optics needed a faster, more efficient way to move critical ordering data from optometrists to manufacturing – without sacrificing accuracy.

What they needed was an auxiliary team of marketing professionals who could not only understand the complexities of what the company had to offer, but who could also transform all that technical lingo into highly effective product marketing while helping modernize the customer experience behind it.

That’s where Diace Designs came in.

The Success

Highlights: 4 Product Launches | Doubled Revenue | 6,865+ Orders Generated | Record-Breaking Conversions | Manufacturing to Shipping in 24-48 Hours

Through collaboration with the team at Visionary Optics, Diace Designs created a vision for the comprehensive brand refresh encompassing print, exhibition, and digital channels. Diace Designs went far beyond marketing; we knew there was more work to be done! Diace Designs also helped completely rethink how custom lens orders moved from optometrists to manufacturing…in record time, that is!

Diace Designs helped pave the way for a completely new digital ordering experience – the custom lens online ordering process was streamlined from a cumbersome, four-day ordeal, including handwritten paper orders, to a simplified process taking less than four minutes – which helped accelerate manufacturing-to-shipping turnaround to just 24–48 hours.

The launch of their latest flagship product was a raving success, and that game-changing new piece of technology? It became the hottest item on the trade show circuit.

This technology keeps track of 1 million different measurement points on your cornea and sclera. During a brief exam, the unit will stitch together data as you gaze in different directions, creating a custom and precise elevation map of your eyes’ topography.

The success that Visionary Optics achieved was not limited to marketing efforts alone—the operational efficiency of every customer touchpoint was enhanced as well. Diace Designs completely retooled the product demo kits that Visionary Optics provided to their sales partners, saving the company thousands of dollars in shipping costs. Diace Designs also designed a new trade show booth with high-quality materials selected to retain their luxe appeal through dozens of setups and teardowns, and revamped their high-quality marketing materials.

Visionary Optics offered breakout sessions to educate partners and customers on their new high-tech vision solutions. Through a captivating email campaign and a show-stopping booth design, Diace Designs helped max out attendance at these sessions, where prospects stood shoulder-to-shoulder just to catch a glimpse of the presentation.

Diace Designs delivered a multi-faceted brand solution that doubled revenue. We streamlined one of their largest pain points: moving precise custom orders to manufacturing – in record time! If there was a challenge, Diace Designs was there.

Clients Raves

What Our Clients Say

"Visionary Optics began working with Diace Designs over four years ago on a complete re-branding of our website and product line. Since that initial project, Diace Designs has become an integral part of our marketing and design process. Jessica has the creative flexibility to provide a finished product based on our specifications or is able to generate original designs from our very abstract unformed ideas. She is an absolute pleasure to work with, has a great design sense, and poses thoughtful questions to us in terms of overall design concept and applications to ensure we are receiving full benefit from each marketing modality. Visionary Optics now has a professional design aesthetic that I am incredibly proud to stand behind and that directly correlates with the quality of our products and talented team. We look forward to many more successful marketing campaigns with Jessica and Diace Designs."