Case Studies

Marketing
for a Cause

Helping a local nonprofit reach its potential

Services Provided

Dress for Success

Dress for Success is a nonprofit organization dedicated to empowering women. Through their support network, development tools, and local boutiques, Dress for Success has helped more than 1,000,000 women achieve economic independence. Founded in 1998, the Tampa Bay affiliate of this nationwide organization is celebrating 20 years of service in 2018. Executive Director Katie McGill leads the Tampa Bay affiliate, and her commitment to serving those in need is backed by her own experience volunteering through various organizations for more than 25 years. In 2016 alone, Dress for Success Tampa Bay donated more than $100,000 in clothing and awarded more than $5,000 in scholarships.

The Challenge

Running a nonprofit organization is filled with challenges, from securing financing to coordinating volunteers—not to mention marketing and promoting services and events. It can be tough to manage the needs of a growing organization with the needs of the people whom that organization aims to serve. Oftentimes, marketing is the last item on a very long to-do list. Yet nonprofits like Dress for Success Tampa Bay have no shortage of events to market, and these events are critical to community engagement and awareness. For many years, Dress for Success Tampa Bay scrambled to keep up and do it all themselves. Thankfully, they now have a partner in Diace Designs.

The Success

You could say that Diace Designs gave Dress for Success Tampa Bay their own professional makeover. For the past four years, Diace has produced an array of marketing assets promoting events like the Annual Power Walk 5K, Spring Fashion Show, and Annual Luncheon. From flyers and brochures to social media graphics, Diace has every angle of event promotion covered. They even supply Dress for Success Tampa Bay with banner stands, posters, table numbers, and menus. These polished promotional materials and skillful branding advice have given Dress for Success Tampa Bay the professional look and confidence they needed to attract large corporate sponsorships: the lifeline that supports their organization.

As Dress for Success Tampa Bay celebrates 20 years in service to the women of Tampa Bay, Diace Designs is proud to stand by their side as a partner and resource for good.

Clients Say

What Our Clients Say

"Working with Diace is a great pleasure for me. The thing I like most about Diace is their professionalism. Their work on our marketing materials has made a significant difference."

Katie McGill

Executive Director
Dress for Success Tampa Bay
Katie McGill

There’s no substitute for confidence.

At its core, Dress for Success aims to arm women with the confidence they need to start a successful career. They do this by supplying professional attire, job training, employment retention programs, and career centers. To learn more or get involved, visit the Dress for Success Tampa Bay website.

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Case Studies