BostonSight SCLERAL

BostonSight is a world-renowned nonprofit leader and pioneer in scleral lens technology, advancing the treatment of diseased or damaged corneas and dry eye. Since 1992, the organization has been at the forefront of scleral lens design, clinical care, research, and innovation.

BostonSight has two primary offerings for patients and eye care providers: BostonSight PROSE, a custom, non-surgical medical treatment for complex corneal and ocular surface disease; and BostonSight SCLERAL, a data-driven scleral lens developed from decades of clinical experience and designed to simplify fitting while delivering a highly customizable solution for practitioners and patients.

The Challenge

What’s at Stake: Brand Reputation + Success of a Product Relaunch

As a nonprofit, the BostonSight team is deeply focused on the academic, clinical, and research aspects of the organization. With their expertise concentrated on advancing ocular health, marketing wasn’t always the priority. But reaching a broader audience with BostonSight SCLERAL required more than an innovative product—it needed a brand and marketing strategy capable of positioning it for growth.

That meant an updated color palette, new brand images, refined messaging, a new trade show booth, and an entire suite of supporting marketing materials.

Major trade show. Two months out. The clock was ticking.

BostonSight began the search for an expert design team with experience marketing innovative healthcare products and creating trade show booths in a pinch.

Thankfully, they found Diace Designs.

The Success

Highlights: 5-Week Turnaround + Full-Scale Product Brand Revamp

In just five weeks, Diace Designs delivered a full-scale transformation for the BostonSight SCLERAL brand. The new trade show booth was designed and delivered on time—with improved messaging, updated images, and custom lens illustrations created by the Diace Designs team. These illustrations were critical to visually communicating the groundbreaking technology behind BostonSight SCLERAL lenses.

Supporting materials brought every touchpoint together under one cohesive brand vision. Diace Designs created displays and product brochures that translated BostonSight’s clinical innovation into clear, compelling marketing materials. The campaign spanned both print and digital media: Diace Designs also designed branded email blasts to drive traffic to the BostonSight SCLERAL booth workshops.

5 weeks. 1 product revamp. 1 major deadline. An entire new suite of marketing materials. New brand established, paving the way for the future of scleral lens education.

What started as an urgent need grew into a lasting creative partnership. Next up? BostonSight’s FitAcademy® educational program. Diace Designs developed its logo and brand guidelines, helping pave the way for what came next.

The Diace Designs team exceeded client expectations, turning an urgent five-week engagement into a lasting creative partnership. As BostonSight looks to the future, they can rest easy knowing they’ve found a creative partner.