Bio-Tissue®

Medical technology is advancing at a rapid pace. Standing at the forefront of the industry is Bio-Tissue®, a leader in regenerative healing solutions for eye care professionals. Founded in 1997 and headquartered in Miami, Florida, Bio-Tissue® pioneered the clinical application of human placental tissue and has since achieved more than 1 million human clinical applications, with its scientific and clinical achievements documented in 420+ peer-reviewed publications.

The company works directly with eye care professionals to deliver innovative solutions for ocular health, one of which is PROKERA®, an FDA-cleared Class II medical device and self-retaining biologic corneal bandage designed to help treat damaged corneas and support regenerative healing.

The Challenge

What’s at Stake: Standing Out in the Market

After years of development, Bio-Tissue® was ready to reveal PROKERA®. The company hired a marketing agency to create informational materials, advertisements, and sales aids. Unfortunately, the agency was unable to deliver the quality of work that Bio-Tissue® was seeking. The designs lacked the innovation that made PROKERA® stand out in the market, and they didn’t differentiate the product enough from the Bio-Tissue® brand. Despite multiple attempts to get it right, Bio-Tissue® eventually made the choice to change agencies.

Just one problem: the launch deadline wasn’t moving.

With the deadline drawing nearer, Bio-Tissue® knew they needed to find a creative partner who could understand a complex medical device, elevate the brand, and deliver—fast.

They had no time to lose. Neither did we!

The Success

Highlights: 2-Week Turnaround | 6 Initial Concepts | Full Integrated Campaign

Diace Designs, ever-ready for the next challenge, received the call from Bio-Tissue® and immediately went to work. Diace Designs produced six initial design concepts that evolved into an integrated campaign spanning print campaigns, infographics, sales aids, online ads, email campaigns, and product-specific door hangers for additional impact.

In just two weeks, Diace Designs took the PROKERA® campaign from concept to launch.

The deadlines for print ads were met. The sales aids (pocket folders full of marketing materials and custom infographics) were exactly what Bio-Tissue® was looking for. And the online ads, combined with the email campaigns, delivered impressive results.

But speed wasn’t the only challenge.

Thanks to Diace Designs’ experience navigating FDA regulatory requirements, the PROKERA® campaign launched in just two weeks and sailed through the client’s rigorous regulatory review process – keeping the aggressive launch schedule intact. The campaign’s success helped position PROKERA® as a flagship product for Bio-Tissue®.

When the pressure is on and the timeline gets tight, experience makes all the difference. That’s where Diace Designs comes in.

Client Raves

What Our Clients Say

"When I needed to reposition PROKERA® as the Sr. Marketing Manager at Bio-Tissue®, I knew exactly who to call. Jessica has the ability to take my unformed ideas and pose the right questions to deliver an exceptional design way beyond my expectations. The 'Healing Beyond Relief' campaign is a perfect example of the way Diace is able to bring an idea to life as a complete concept that we were able to turn into a very successful marketing campaign. When we introduced the campaign to our publishers and key opinion leaders, we got a lot of WOW reactions and many compliments on the campaign. Diace Designs is a true marketing partner through their creative and innovative marketing services, responsiveness and exceptional customer service."