Case Studies

When Millions
of Dollars Are
at Stake

It takes an elite team to win big

Services Provided


If you’ve ever eaten at an airport, then chances are you’ve interacted with global restaurateur HMSHost. They are the industry leader in travel dining experiences and operations; HMS partners with some of the most famous and beloved national brands such as Starbucks, Cigar City Brewing, P.F. Changs, Chili’s, Outback, and Tim Hortons. The company has a presence in more than 120 airports worldwide and supports a robust workforce of more than 41,000 associates worldwide. In order to stay at the forefront of this massive industry, HMSHost must continually compete for contracts with airports across the globe. The competition is cutthroat, and the stakes are high—one contract alone is worth millions.

The Challenge

What’s at Stake:  Multimillion-Dollar Contracts

Winning space at any airport isn’t an easy job, especially when it comes to securing premium locations within the world’s busiest terminals. Companies like HMSHost must bid on the space they want, providing complete documentation of the financial, legal and operational aspects of their proposed restaurant concepts.

The projects themselves are massive propositions that can span up to 250 pages and often take dedicated teams two months to produce. They come with rigorous requirements for even the smallest details and, should you mistakenly miss a form or signature, your two-month investment will go directly into the trash. Creating these projects requires pulling together content from various HMSHost departments, ensuring that everything conforms to airport panel guidelines, coordinating photographers and printers, taming massive design files, tirelessly copyediting, and above all else, creating a comprehensive vision that pulls the whole thing together into one financially savvy and totally irresistible package. That package needs to be both a business plan and an advertising pitch; it must be as informational as it is captivating.

And if the exacting standards and demand for cutting-edge creativity weren’t enough to induce anxiety over deadlines, consider what’s at stake: multimillion-dollar contracts.

When HMSHost approached Diace Designs for the first time, they were seeking a creative partner to be an extension of their team. 

The Success

Highlights:  Award-Winning Projects  |  Multiple Contract Wins for Client

It wasn’t long before HMSHost knew they could put their trust in Diace Designs. With laser precision, Diace fine-tuned every painstaking detail of hundreds of pages of content and never missed a deadline. Even when HMSHost presented their projects on short notice, Diace Designs was there to get their client to the finish line.

Every project Diace completed for HMSHost met an aggressive deadline—with most of the projects garnering near perfect scores—resulting in multiple multimillion-dollar contracts for HMSHost.

When it comes to high-reward, quick-turnaround projects, it’s safe to say that Diace Designs is HMSHost’s agency of choice.

Client Raves

What Our Clients Say

"I truly love working with Jessica and her team at Diace Designs! We have worked hand-in-hand on multiple high-stake projects. Diace Designs team handles our projects with the utmost care and professionalism ensuring our projects are completed and out-the-door on-time. Jessica and her team are always there and ready to make my life easier and work tirelessly to make sure that a project is completed correctly. When Millions are at stake, we put our trust in Diace Designs team to get the job done. Diace's attention to detail, proactive approach, creativity, and never missing a deadline - is why we love working with them!"

Sandra Love

Proposal Manager, HMSHost
Sandra Love

Your company competes at the highest level. You need a design team who can keep up.

Diace Designs specializes in producing world-class, high-stakes deliverables with aggressive timelines. The question isn’t who can get it done; it’s when do we start?

Hire Diace

Case Studies

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