Tampa General Hospital

Tampa General Hospital is a source of pride for the Tampa Bay Area. As Florida’s Premier Academic Health System™, TGH serves more than 4 million people across 12 counties and is powered by approximately 15,000 team members and providers. The 982-bed academic health system is ranked the #1 hospital in Tampa Bay for the 11th consecutive year by U.S. News & World Report and is nationally ranked among the Top 50 in five specialties.

TGH is also home to the region’s first and only Level I Trauma Center, with emergency transport teams reaching 23 surrounding counties, and its nationally recognized Transplant Institute has performed more than 13,000 adult solid-organ transplants. As the primary teaching hospital for the USF Health Morsani College of Medicine, TGH helps train 700+ residents and fellows each year.

Maintaining the acclaim and recognition the hospital has garnered over the years requires dedicated team members, visionary leadership, and an unwavering commitment to excellence.

The Challenge

What’s at Stake: Training 8,000+ Team Members

Training, developing, and inspiring 8,000+ team members across one of Florida’s largest hospitals is no small feat – especially for an organization whose people are its brand. Rolling out information across numerous departments is challenging enough; making sure it’s engaging, digestible, and memorable is another challenge entirely.

When it came time to roll out an update to the hospital’s values, standards, and service behaviors, Tampa General’s internal training department was already maxed out with other priorities. To meet leadership’s expectations and deadline, TGH needed an experienced creative partner that could quickly step in, understand the initiative, and produce an entire suite of custom training materials at hyper-speed.

Naturally, they hired Diace Designs to get it done.

The Success

Highlights: 4-Week Turnaround | 31K+ Pieces Produced

Just days after coming on board, Diace Designs had the initial concept, value statement, logo, and graphics ready for review. With unanimous approval from hospital leadership, Diace Designs moved from concept to production at full speed.

In just four weeks, Diace Designs transformed the new training module from a rough plan into 31,000+ educational pieces designed, produced, packaged, and ready for distribution. The custom suite included 24+ page brochures in both English and Spanish with workbook activities for reinforcement, four-panel foldout pocket cards for quick reference, and laminated ID cards.

Every component was designed around how TGH’s 8,000+ team members would actually use it. Pocket cards fit neatly into uniform pockets, ID cards attached to employee lanyards, and brochures were prepackaged for efficient distribution across hospital departments. Practical resources, including standardized responses to common inquiries, helped turn TGH’s values and service behaviors into tools employees could use every day.

Diace Designs didn’t stop at design. We managed Spanish translation, print sourcing, production, delivery, and repackaging of more than 31,000 pieces—taking the initiative from concept to rollout in just four weeks.

It was this expert project management that enabled Tampa General to meet its deadline—and the standard of excellence that keeps Diace Designs on the shortlist of creative partners TGH trusts with its most important projects.