Tampa Bay Parenting

Long established as a local authority for the modern parent, Tampa Bay Parenting has been delivering sage advice to Tampa families since 2007. Reaching more than 100,000 families throughout Tampa Bay each month, the publication combines its monthly print magazine with a robust digital presence, providing expert advice, local event guides, educational resources, and family-friendly ideas to parents across the region. When it comes to finding educational resources or family-friendly events in the Tampa Bay area, there’s no better resource than Tampa Bay Parenting.

The Challenge

What’s at Stake: Creating a Friendly Resource for On-the-Go Parents

In today’s digital age, most readers of Tampa Bay Parenting were parents on the go; they needed access to the magazine’s articles and resources right from their phones. Knowing this, Tampa Bay Parenting had enlisted the help of a large web development agency to create an updated, mobile-optimized website. Unfortunately, they found themselves in a marketing emergency when the agency they hired failed to produce a website after six arduous months of design discussion.

That’s when they sent out an SOS to Diace Designs.

The Success

Highlights: 6-Week Turnaround | 1 Custom Website

Picking up the pieces of the failed first attempt, Diace Designs worked hard to assure Tampa Bay Parenting that they were now in good hands. Building that trust was a difficult but necessary part of the process.

Thankfully, Diace Designs pulled it off. In just 6 weeks, the new Tampa Bay Parenting website went live, and the client was over the moon.

The new website Diace Designs delivered was exactly what Tampa Bay Parenting needed. It combined a highly effective SEO strategy with mobile responsiveness to reach parents when and where they needed access to the content the most. The new digital platform also opened additional revenue streams for the media company by providing customizable ad space on the website itself.

After waiting 6 months for a website that never launched, Tampa Bay Parenting had a new digital platform up and running with Diace Designs in just SIX WEEKS!

When the stakes are high and a project needs rescuing, Diace Designs is ready to answer the call.