Trade Show Displays

Even if you’re a seasoned exhibitor, there is a lot to know and learn about trade shows. In this post, we’ll cover some of the finer details of trade show displays as well as how you can make sure you’re investing in the right display for your business.

What Is a Trade Show Display?

Trade show displays are the physical structures erected within the space reserved for your company on the trade show floor. These displays, as well as the reserved spaces themselves, are also referred to as trade show “booths.” Trade show displays come in a multitude of sizes, shapes, and materials. They may be purchased or rented, and they may be standalone or accompanied by other structures.

How to Choose the Right Display

As mentioned in a previous post on trade show tips, choosing the right trade show display starts with knowing your budget. Once you have a clear idea of how much you can afford to spend, think about the size of the booth you will need. This is primarily based on the size of the space you have reserved on the trade show floor. The most common booth size is a 10’x10’ square.

After considering the size of the trade show display you will need, think about the layout. The layout of your booth will depend on where your booth is located and how many (if any) other booths abut yours. The three most common trade show booth layouts are the island, the peninsula, and the inline. The layout of your booth will dictate the flow of traffic and the type of display you will need.

Armed with the knowledge of your budget and your booth size and layout, you can begin the process of selecting an appropriate trade show display. Browse through distributor catalogs, search online, and be sure to thoroughly vet your vendor before placing an order.

Other Factors to Consider

In addition to budget, size, and layout, there are other factors that you should consider when purchasing a trade show display. These factors include storage, transportation, future events, materials, and accessibility. Storage, in particular,is an important consideration and is not an area where you should skimp. Trade show displays are a significant investment and should be treated—and protected—as such. Hard cases afford the most protection and durability for your show materials, which is especially important if you plan to travel to many different events.

Making the right choice in trade show displays is tough. Let us help you through the process. Our team has the extensive experience you need to make sure your trade show booth is a smart investment, wows potential customers, and steals the show.

About Kara Franco
Kara writes copy that speaks. She has a knack for creating clear, compelling messages without wasting words. She is passionate about digital marketing and believes that copy is the cornerstone of user experience.

Copywriter + Content Strategist
Kara@diacedesigns.com