The Do’s and Don’ts of Designing a Great Business Card
A great business card leaves a lasting impression. It makes someone want to hang onto the card long after the contact information has been saved in their phone. In today’s digital age, many people toss or recycle paper goods as soon as they receive them. Designing a standout business card will ensure that your card stays out of the trash bin and top of mind for clients and partners. In this post, we’ll share best practices for creating an exceptional business card and a few common mistakes to avoid.
When Designing Your Business Card, Do…
- Keep it simple
- Focus on the essentials
- Be creative without sacrificing functionality
Make sure you clearly communicate the essentials, first and foremost: your logo, business name and website, and your contact name, email, and phone number. The essence of a great business card is simplicity. This goes for the information you include as well as the materials and print techniques you use. Your card doesn’t need to feature spot gloss, metallic inks, die cuts, letterpress, and gold foil to be memorable. Instead, select the few techniques that relate to your brand the most. Limiting yourself to just one or two of these is best in most cases—never use more than three.
Creative business cards are becoming more common, but sometimes they sacrifice functionality. A good rule of thumb to keep in mind when designing an innovative business card: make sure the card is easy to read, easy to write on, and can fit in a pocket.
When Designing Your Business Card, Do NOT…
- Include every detail about your business
- Order too many cards at once
- Sacrifice quality for cost
A business card has just enough room for your essential contact information. Don’t try to squeeze in extraneous details like the addresses of your three business locations or an excerpt from your bio. Even if you still have a fax number, it doesn’t need to be on your business card. When in doubt, leave off information that is easily accessible on your website.
Another common practice we recommend against is ordering too many business cards at one time. It’s true that you never want to run out of cards, but it’s also true that print techniques are evolving at a rapid pace. Ordering shorter runs gives you the creative freedom to try new designs and keep your business cards feeling fresh.
Our last piece of advice when it comes to designing a great business card is not to sacrifice quality for cost. Your business cards are often the first experience someone has with your brand. If you’re only focused on getting the cheapest card possible, that mindset will shape how people view your business. Instead, go easy on your budget by focusing on paper quality. Selecting a high-quality card stock for your business cards is less expensive than using fancy printing techniques, but it still makes a fantastic first impression.
Business cards are a critical element of your brand identity. At Diace Designs, we love designing memorable business cards for our clients. Our creative team has experience with every paper stock and print technique available. If you would like us to put together a few design ideas for your business cards, contact us today.
About Kara Franco
Kara writes copy that speaks. She has a knack for creating clear, compelling messages without wasting words. She is passionate about digital marketing and believes that copy is the cornerstone of user experience.
Copywriter + Content Strategist