Print Is Not Dead; It’s Unexpected

When you envision printed marketing materials, what do you see? The first images that come to mind are likely business cards, brochures, and direct mail pieces (aka “junk mail”). Thankfully, this is not the end-all-be-all of print marketing. Although many business owners may believe that printed materials are marketing relics with no value in today’s digital-centric world, that simply is not true. When done right, print is not dead; it’s unexpected.

The Right Approach to Print

There is definitely a right way and a wrong way to approach printed marketing materials. The wrong way is to assume that everything about your company and what you offer should be turned into a piece of printed literature. The right way is to be strategic about the collateral you create. Think through the in-person touchpoints you have with your customers, partners, and investors. Filter out the less than critical interactions. Focus on the make or break moments, the times when leaving behind a physical reminder of your company will make the most impact. These are the moments when a physical, branded item can surprise and delight your customer.

The WOW Factor

Once you’ve identified the opportunities to impress your customers, partners, or investors with print, you’ll need to focus on creating a “wow factor.” High-quality pieces speak for themselves and convey a commitment to excellence that can’t be communicated via words or pictures alone. But to go beyond quality and create an emotional response that drives action, you’ll need to create something truly unexpected. One of our favorite ways to do this at Diace Designs is to bring print and technology together. Whether you incorporate a QR code into your print materials or create a stunning video brochure, combining print and tech is a surefire way to engage your recipient and leave a lasting impression.

Designing print materials that provide a generous ROI is one of our specialties here at Diace Designs. We love to help you find ways to surprise your customers and partners through innovative printing techniques and creative technologies. If you’re looking for the best way to incorporate print into your marketing strategy, send us a message.

About Kara Franco
Kara writes copy that speaks. She has a knack for creating clear, compelling messages without wasting words. She is passionate about digital marketing and believes that copy is the cornerstone of user experience.

Copywriter + Content Strategist
Kara@diacedesigns.com