Elevating Our Brand Standards

Brand standards & guidelines are a valuable resource to any team. They come in all shapes and sizes and a variety of formats. Some companies choose to include everything under the sun about their business: purpose, mission, elevator pitch, logo placement, typeface usage, primary and secondary color palettes… While others choose to keep it simple.

When we decided to update the Diace Designs website, our first step was to update our brand identity. That meant revising the visual aspects of our brand and memorializing the changes in a new set of brand guidelines.

Brand Guidelines

These new brand standards & guidelines are a reflection of our creative efficiency. They include usage instructions for typography, color, logo, and imagery, and a brief overview of what sets our brand apart from the competition. Rather than write a tome filled with rules and regulations, we chose to let the design of the document itself communicate the bold, fearless nature of our work.

When we created our new guidelines, we knew that we wanted to set the Diace brand apart from the industry standard. There is nothing standard about our approach or quality of work, and it was important that our brand aesthetic mirror this point of differentiation. This led us to make ambitious design choices, find a distinct color palette, and go with our gut instincts. The result is a set of elevated brand standards that truly represent the high-caliber projects that have become our trademark.

No matter the size of your organization, having brand guidelines is a best practice that will benefit you and your team. Creating them will force you to articulate who you are—and who you are not. If you are ready to create or elevate your own brand standards, and you’d like to have some help, let us know. We’re always ready to take your brand to the next level.

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About Kara Franco
Kara writes copy that speaks. She has a knack for creating clear, compelling messages without wasting words. She is passionate about digital marketing and believes that copy is the cornerstone of user experience.

Copywriter + Content Strategist
Kara@diacedesigns.com