Critical Brand Assets Every Business Needs

When it comes to having a successful business, there are a handful of critical brand assets every business needs to have. These assets reinforce your brand identity to develop brand awareness. They also ensure that your company is represented in the best way possible to your ideal client. At Diace Designs, we’ve created brand assets for businesses of all sizes in many different industries. This experience has shown us which assets are the most important, and in this post, we would like to share that information with you.

Critical Brand Assets for Every Business

Let’s start with the basics. At a minimum, your business needs to have a:

These four assets apply to every business you can think of and in today’s modern age, they are absolutely necessary. Your logo is the first brand asset you will need to have. It’s also the one you will use the most. Your logo should be incorporated into every other asset you create.

Brand guidelines keep your branding consistent across the myriad platforms and media used in marketing and commerce today. They define the rules for logo usage, color palettes, font selections, and more. A website is often the first place where a new customer will interact with your business. Make sure that it features your logo in a prominent place and adheres to your brand guidelines.

Lastly, you need an email signature. Because more and more of our client interactions are happening online, it is becoming increasingly more important to include a branded signature at the end of our emails. Your signature shouldn’t have too much information nor too little. It should include your business logo, your name and title, and a link to your website at a minimum. You can also include a phone number, physical or mailing address, and social media links. Just make sure it doesn’t look too “busy” and that it is properly formatted.

Critical Brand Assets for Specific Businesses

There are, of course, additional brand assets that are necessary for specific businesses. For example, a law office will need custom stationery (envelopes and letterhead), and a B2B business that attends trade shows will need at least basic trade show materials (banner stand, table drape, rack cards).

Knowing which brand assets your business requires will depend on how you interact with your customers. Our team of designers can help you identify the assets you need to ensure that every customer touchpoint creates a branded experience. Contact us to learn more.

About Kara Franco
Kara writes copy that speaks. She has a knack for creating clear, compelling messages without wasting words. She is passionate about digital marketing and believes that copy is the cornerstone of user experience.

Copywriter + Content Strategist
Kara@diacedesigns.com