Case Studies
Professional
Marketing
for a Cause
Helping a local non-profit reach its potential
Services Provided
Dress for Success
Dress for Success is a non-profit organization dedicated to empowering women. Through their support network, development tools, and local boutiques, Dress for Success has helped more than 1,000,000 women achieve economic independence. Founded in 1998, the Tampa Bay affiliate of this nationwide organization celebrated 20 years of service in 2018. Executive Director Katie McGill leads the Tampa Bay affiliate, and her commitment to serving those in need is backed by her own experience volunteering through various organizations for more than 25 years. In 2016 alone, Dress for Success Tampa Bay donated more than $100,000 in clothing and awarded more than $5,000 in scholarships.
The Challenge
What’s at Stake: Community Engagement + Donations
Running a non-profit organization is filled with challenges, from securing financing to coordinating volunteers—not to mention marketing and promoting services and events. It can be tough to manage the needs of a growing organization with the needs of the people whom that organization aims to serve. Oftentimes, marketing is the last item on a very long to-do list. Yet non-profits like Dress for Success Tampa Bay have no shortage of events to market, and these events are critical to community engagement and awareness. For many years, Dress for Success Tampa Bay scrambled to keep up and do it all themselves.
The Success
Highlights: Donation Increases + Updated Look
You could say that Diace Designs gave Dress for Success Tampa Bay their own professional makeover. For the past five years, Diace has produced an array of marketing assets promoting events like the Annual Power Walk 5K, Spring Fashion Show, and Annual Luncheon. From flyers and brochures to social media graphics, Diace Designs has every angle of event promotion covered. They even supply Dress for Success Tampa Bay with banner stands, posters, table numbers, and menus. These polished promotional materials and skillful branding advice have given Dress for Success Tampa Bay the professional look and confidence they needed to attract large corporate sponsorships: the lifeline that supports their organization.
Clients Raves
What Our Clients Say
"Dress for Success Tampa Bay would like to take a moment to express our gratitude to Diace Designs for their unparalleled commitment to our non-profit organization. With every project, Diace Designs embraces our mission as their own in producing work that illustrates our vision. Diace Designs never hesitates to perform the heavy lifting of creativity where there is none, they provide the microscope by which details need to be examined and in all forms of communication make us feel like we are their number one priority. We are certain that every product produced for our organization is given the highest level of care, skill, and professionalism. Rare is a company that acts as a servant to the mission of others, but that is the mission of Diace Designs...To make its clients better than they dream for themselves."
Case Studies
