Kara Franco: A New Voice for Diace Designs

Join us in welcoming the newest addition to our creative team, Kara Franco. Kara has twelve years of experience writing for various businesses, including two years working under an acclaimed copywriter and New York Times bestselling author. Her writing has been featured in periodicals, technical user manuals, print and online ads, blogs, brochures, and websites. Along with her experience, Kara brings a fresh perspective on copywriting and a commitment to quality that aligns perfectly with the Diace Designs ethos.

As the Copywriter and Content Creator for Diace Designs, Kara’s first task was to refresh our client case studies. Under the creative direction of our CEO, Jessica Reed, Kara cultivated a voice for the case studies that represented the essence of Diace: bold, sophisticated, and fearless. She then carried this voice through the rest of our website copy for maximum impact.

This bold new voice informed much of the design process for our new site, updated branding, and marketing materials. Now, Kara will take that voice and use it to create fresh content for the Diace Designs blog.

Kara will also be our right-hand working with select Diace clients. She’ll provide copywriting, proofreading, content creation, and content strategy to engage prospects and convert them to customers. Her attention to detail and knack for creating clear, compelling messages are sure to exceed expectations while maintaining the standard of excellence you’ve come to expect from our team.

Keep an eye out for new blog posts from Kara as we take on the second half of 2018. Armed with a new look and voice for our brand, we will continue to generate exceptional results for our clients in the face of seemingly impossible challenges. After all, it’s the biggest, baddest projects that inspire unexpectedly powerful solutions.

About Kara Franco
Kara writes copy that speaks. She has a knack for creating clear, compelling messages without wasting words. She is passionate about digital marketing and believes that copy is the cornerstone of user experience.

Copywriter + Content Strategist
Kara@diacedesigns.com